I worked as the lead developer for Rocky Mountain Reserve's web development team. I have overseen the complete redesign and development of their website, working alongside two other part-time developers.

The Problem

One of the biggest challenges RMR faced was discontinuity. With their previous site, many users were lost or confused due to links redirecting them to other sites or services used by RMR. Often users were in the right place but just didn't know it.

Before

After

The Solution

Although we reworked the overall theme of RMR's web content, solving the issues of their previous site required more than just a fresh coat of paint.

The redesign succeeded by providing:

• A uniform style to all of RMR's pages
• Integration with exisiting systems
• A clearer call to action for all users

By pulling company support articles via API, implementing our own item eligibility search, and incorporating CRM leads, we were able to keep more users on the Rocky Mountain Reserve site instead of redirecting them. This was reinforced by our consistent design choices and clear call to action, ultimately creating the unified user experience we were looking for.

The Future

We're currently working on building out a user portal for RMR. This will provide more functionality both to their clients and their employees, but will require a lot more integration, particularly with AWS.

The work we've done so far in redesigning the site and implementing new features has laid the groundwork for this. It's provided RMR the flexiblity to continue moving forward and improving their impact as a company.